Influencers’ posts are created to cater to both their own and the audience’s interests. It can be about almost anything such as fashion, food, travels and pets.
1. Audience’s interests
Influencers’ posts are created to cater to both their own and the audience’s interests. It can be about almost anything such as fashion, food, travels and pets.
Some influencers even managed to integrate two or more aspects into their posts, such as Farid Kamil’s Instagram. His main focus is on his lifestyle but he also posts about his lifestyle when he’s travelling.
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| Farid Kamil relaxing by the beach |
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| Farid Kamil’s travelling lifestyle mostly focuses on being outdoors, as shown by his Instagram |
2. Interaction
Imagine the first idol you admired and how you will react if you managed to interact with them. In the past, this kind of interaction was nearly impossible or difficult. However, with modern technology, interaction is made easily. The audience can leave a comment to express their opinions or feedback on their favourite influencer’s posts.
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| Joseph Germani vlogging on being a Sneaker Head |
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3. Authenticity
This is another important key. When you think of endorsed celebrities, you know they are paid to read a script and promote the product. However, influencers have the choice on whether to promote the product, how they want to promote it and give their honest reviews. Influencers are believed to be unbiased and honest with non-filtered content.
Although these reasons may seem obvious, some people may overlook the importance of influencers in the modern world. From these reasons, more people are looking towards influencers in a more positive light. Brands should take advantage of this situation and market their products appropriately using influencers.
So what else do you think made influencers famous? Looking forward to your answers and feedback!
For inquiries on influencers/influencer marketing, you can email hello@bigcast.com.my for any help.
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