3 unbelievably simple reasons people are attracted to influencers

Influencers’ posts are created to cater to both their own and the audience’s interests. It can be about almost anything such as fashion, food, travels and pets.

What attracts people to influencers
Now you may wonder, what about influencers are so special to the point they have a devoted following? The reasons are incredibly simple, and yet make sense at the same time.

1. Audience’s interests


Influencers’ posts are created to cater to both their own and the audience’s interests. It can be about almost anything such as fashion, food, travels and pets.

Some influencers even managed to integrate two or more aspects into their posts, such as Farid Kamil’s Instagram. His main focus is on his lifestyle but he also posts about his lifestyle when he’s travelling.

Farid Kamil Instagram
Farid Kamil relaxing by the beach
Farid Kamil Instagram
Farid Kamil’s travelling lifestyle mostly focuses on being outdoors, as shown by his Instagram


2. Interaction


Imagine the first idol you admired and how you will react if you managed to interact with them. In the past, this kind of interaction was nearly impossible or difficult. However, with modern technology, interaction is made easily. The audience can leave a comment to express their opinions or feedback on their favourite influencer’s posts.

Joseph Germani Youtube
Joseph Germani vlogging on being a Sneaker Head
Joseph Germani Youtube
Joseph Germani bridges the gap between him and his followers by encouraging interaction with a question

3. Authenticity


This is another important key. When you think of endorsed celebrities, you know they are paid to read a script and promote the product. However, influencers have the choice on whether to promote the product, how they want to promote it and give their honest reviews. Influencers are believed to be unbiased and honest with non-filtered content.


Although these reasons may seem obvious, some people may overlook the importance of influencers in the modern world. From these reasons, more people are looking towards influencers in a more positive light. Brands should take advantage of this situation and market their products appropriately using influencers.

So what else do you think made influencers famous? Looking forward to your answers and feedback!

For inquiries on influencers/influencer marketing, you can email hello@bigcast.com.my for any help.


Image credits:

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BigCast Blog: 3 unbelievably simple reasons people are attracted to influencers
3 unbelievably simple reasons people are attracted to influencers
Influencers’ posts are created to cater to both their own and the audience’s interests. It can be about almost anything such as fashion, food, travels and pets.
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BigCast Blog
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