Are Malaysians more active on YouTube than Facebook?

This has dismissed the myth of some people who think "YouTube is dying" just purely based on the total views accumulated on Facebook vs YouTube.

Facebook vs YouTube
Read the updated analysis here:
Top 5 social media platforms by total users in Malaysia

Are Malaysians spending more time on YouTube, or Facebook?

The answer is "YouTube" if we refer to the latest 2017 statistics by We Are Social (refer chart below). YouTube at 68% is just leading Facebook at 67% with 1 percentage point.

Some of you might be thinking: "Sure or not?"

Top active social platforms in Malaysia - 2017
YouTube, Facebook, WhatsApp, Instagram are topping the chart

Well, we are not too sure on how the survey sampling or measurement is done so just treat this as a reference point-lah.

While users might be busy scrolling the Facebook app, you can imagine scenarios like students or working professionals listening to musics with YouTube running at the background, parents turning on the "do-not-bother-me" mode by surrendering the YouTube app to their kids (and even babies!).

Kids watching YouTube
A peaceful bargain between kids and parents

Yeah, it's not just on mobile or tablet but kids (and everyone else) are also watching YouTube on TV. No wonder Facebook is so kam-zheong (anxious) to launch its video app for TV soon.

This has dismissed the myth of some people who think "YouTube is dying" just purely based on the total views accumulated on Facebook vs YouTube.

First of all, the view metrics measurement is different across platforms. Secondly, while FB organic views will spike within a short period of time due to its social prowess, YouTube is more like a library for brands and producers to grow their video content in a long run.

In any case, the video battle between the two giants will still go on and on...

Read the updated analysis here:
Top 5 social media platforms by total users in Malaysia

Image credits:
  • Kantar Media
  • We Are Social

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BigCast Blog: Are Malaysians more active on YouTube than Facebook?
Are Malaysians more active on YouTube than Facebook?
This has dismissed the myth of some people who think "YouTube is dying" just purely based on the total views accumulated on Facebook vs YouTube.
https://1.bp.blogspot.com/-s22OrQyrAFo/WKaUXyNgBII/AAAAAAAAeS8/O_PVoQ_GTJEIVogvUiK63NIKGFv8IaLXACLcB/s640/facebook-vs-youtube.png
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BigCast Blog
http://blog.bigcast.my/2017/02/are-malaysians-more-active-on-youtube-than-facebook.html
http://blog.bigcast.my/
http://blog.bigcast.my/
http://blog.bigcast.my/2017/02/are-malaysians-more-active-on-youtube-than-facebook.html
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