What are Influencers?

Well, besides being a famous Malaysian and being ‘hensem’ and ‘lenglui’, they are influencers in this updated, modern world. They have a huge role in today’s society due to their influential power, especially in advertising, and this is what we shall go through.

Influencer
If you’re Malaysian, you would know a few names such as Jinnyboy, Nora Danish, Joseph Germani, Farid Kamil or Jane Chuck. So what do all they all have in common?

Well, besides being a famous Malaysian and being ‘hensem’ and ‘lenglui’, they are influencers in this updated, modern world. They have a huge role in today’s society due to their influential power, especially in advertising, and this is what we shall go through.


Who/what are influencers?


Just as their name implies, this growing community are people who can influence the decision-making of others with just a single word. (Yes, they are that influential). They have a huge number of people following them on whichever platform they have (Facebook, Instagram, blogs, you name it). It can be as little as a few hundred and go up as high as a few million.

One example is Malaysian celebrity, Nora Danish. Just look at her Instagram and you'll realize she has 4.4 million followers! 4.4 million! That’s 15% of Malaysia’s population!

Nora Danish Instagram
Just in case you didn’t believe me, here’s a screenshot proof of her Instagram

What are the types of influencers?


There are a few different types such as journalist influencer, digital influencer and blogger influencer, just to name a few. However, there may be some influencers who overlap these types and promote a different focus on different platforms.

For example, Jane Chuck is a blogger and digital influencer with a huge following from both platforms. Her blog focuses on content writing, whereas her Instagram focuses on beauty and fashion without much content.

Jane Chuck Blog
Look at her, wouldn’t you follow her too?

Just research a little and you'll find out that big brands are investing in influencers, which we can look into later on. Thus, influencers are shaping the modern world and are worth the time and investment in any of your advertising needs.

If you're unsure which influencer to advertise with, you can contact us at hello@bigcast.my, we're willing to help ;D


Image credits in order:

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BigCast Blog: What are Influencers?
What are Influencers?
Well, besides being a famous Malaysian and being ‘hensem’ and ‘lenglui’, they are influencers in this updated, modern world. They have a huge role in today’s society due to their influential power, especially in advertising, and this is what we shall go through.
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BigCast Blog
http://blog.bigcast.my/2017/02/what-are-influencers.html
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