Lazada #LZDMYRevolution

Before I go and start shopping at Lazada, just be reminded that influencer campaigns do not necessarily require many influencers to promote your company in order to be successful.

Being one of the top e-commerce sites, Lazada has to keep up with the trends in order to remain as people’s choice for online shopping. So what better way than creating a campaign using influencers?

In order to promote their biggest sales and increase awareness on their services, Lazada reached out to a variety of influencers; fashion influencers, lifestyle influencers, entrepreneur influencers, you name it!


Influencers just had to pose with Lazada’s mobile app or their purchases with Lazada’s logo and include the caption #LZDMYRevolution. It's a great strategy since Lazada sells a variety of things, from clothes to electronics to groceries!


Before I go and start shopping at Lazada, just be reminded that influencer campaigns do not necessarily require many influencers to promote your company in order to be successful. There are many other factors to be considered such as a suitable influencer, which you can read here.

What other factors do you think makes an influencer campaign successful? Comment your thoughts below.


Image credits in order:

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adidas,2,akina-choi,1,aliff-syukri,1,amyra-rosli,1,andrea-tan,1,brian-see,1,carey-ng,1,case-studies,5,chazynash,1,cheesie,1,chriselle,1,contest,3,daphne-charice,1,dribblack,1,facebook,4,facts,3,farid-kamil,1,fattah-amin,1,gillette,1,hermo,2,how-to,4,instagram,3,jane-chuck,1,jelly-junne,1,jinny-boy,1,joseph-germani,1,kiena-suhaimi,1,kim-raymond,1,kittie-yiyi,1,kok-annie,1,lazada,1,lucas-lau,1,lucinda-zhou,1,may-ho,1,maybelline,1,michelle,1,nadzirah-rahman,1,naomi-neo,1,natalia-ng,1,nora-danish,1,ofiellia-iskandar,1,p&g,1,pantene,1,platform,1,profile,1,qistina-shah,1,redha-rozlan,1,reuben-kang,1,rickman-chia,1,roen-cian,1,samsung,1,scha-alyahya,1,sk-ii,1,tasha-shilla,1,trend,4,tutorial,2,ugc,1,updates,3,video,1,youtube,1,
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BigCast Blog: Lazada #LZDMYRevolution
Lazada #LZDMYRevolution
Before I go and start shopping at Lazada, just be reminded that influencer campaigns do not necessarily require many influencers to promote your company in order to be successful.
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BigCast Blog
http://blog.bigcast.my/2017/03/lazada-lzdmyrevolution.html
http://blog.bigcast.my/
http://blog.bigcast.my/
http://blog.bigcast.my/2017/03/lazada-lzdmyrevolution.html
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