SK-II #ChangeDestiny

As long as you have a clear aim, your influencer marketing campaign will definitely create the impact you expect, or possibly even more!

Who says influencer marketing is limited? With influencer marketing, there will always be someone who’s suitable in promoting any product. Even big brands have acknowledged this fact and used it to their advantage. One example is a campaign by SK-II called #ChangeDestiny.

Famous for their miraculous skincare that can literally create miracles (proven by my friend), SK-II looked for influencers to promote their Facial Treatment Essence in conjunction with Valentine’s Day. In this campaign, they had influencers from different countries such as:

1. Malaysia

Kim Raymond's post on SK-II
Kim Raymond's Instagram post on the importance of maintaining one's skin with SK-II.


2. Hong Kong

Akina Choi's post on SK-II
Akina Choi discussing the benefits of SK-II


3. Thailand

Jelly June's post on SK-II
Jelly June stating that beauty starts from good skin

4. Singapore

Lucinda Zhou's post on SK-II
Lucinda Zhou relating Valentine’s Day with SK-II

From all the pictures, you’ll noticed that SK-II has a particular aim in their campaign. Rather than focusing on driving sales, it’s more on creating awareness on the brand for a better impression and reminding people the importance of maintaining their skin. It is a very straight-forward approach without any dilly-dally.

In conclusion, there are many ways to do influencer marketing. As long as you have a clear aim, your influencer marketing campaign will definitely create the impact you expect, or possibly even more!

Here's a bonus video for you to watch too :D




Image credits in order:

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BigCast Blog: SK-II #ChangeDestiny
SK-II #ChangeDestiny
As long as you have a clear aim, your influencer marketing campaign will definitely create the impact you expect, or possibly even more!
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BigCast Blog
http://blog.bigcast.my/2017/03/sk-ii-change-destiny.html
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