Have you included UGC in your social media marketing strategy?

UGC is powerful yet challenging to execute. If you are unsure how to execute UGC, why not start if off with influencer marketing?

Ladies taking selfies
How important is User Generated Content (UGC) to your social media strategy?

Here, I summarized this article compiled from Econsultancy’s 2017 Digital Trends report, based on a global survey of more than 14,000 digital marketing and e-commerce professionals across EMEA, North American and Asia Pacific markets.

99% of advertisers will increase >10% social media marketing budget


99% of advertisers will increase >10% social media marketing budget

While it is not clearly defined the scope of social media marketing, we can safely assume this covers:

  • Social media advertising
  • Social media content development
  • What about influencer marketing too?

It's not just your own content, get users to generate content too


It's not just your own content, get users to generate content too

Instead of just developing your own content, UGC is a good option (or is it a must?) for brands to engage with their audience.

If you are wondering what exactly is UGC, how about getting your customers to become your brand advocates by sharing their genuine opinions or feedback on your products or services?

However, it is not always easy to encourage UGC from your own customers. A good option is to engage with influencers to promote your brands in their own genuine style.


UGC helps to deliver trust in your brand and encourage purchase



Advertisers need to understand that it is not easy to stimulate or measure immediate sales with UGC or influencers campaign.

It is more about delivering trust in the products or services you offer, as agreed unanimously by the respondents in the chart above. With trust, the sales will come.

UGC will be very valuable for brand marketing strategy


UGC will be very valuable for brand marketing strategy

86% respondents agree that UGC is either valuable or very valuable.

UGC is powerful yet challenging to execute. If you are unsure how to execute UGC, why not start if off with influencer marketing?

You might find this article interesting too, are advertisers investing more into Facebook vs Google?

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BigCast Blog: Have you included UGC in your social media marketing strategy?
Have you included UGC in your social media marketing strategy?
UGC is powerful yet challenging to execute. If you are unsure how to execute UGC, why not start if off with influencer marketing?
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