As long as you have a clear aim, your influencer marketing campaign will definitely create the impact you expect, or possibly even more!
Famous for their miraculous skincare that can literally create miracles (proven by my friend), SK-II looked for influencers to promote their Facial Treatment Essence in conjunction with Valentine’s Day. In this campaign, they had influencers from different countries such as:
|Kim Raymond's Instagram post on the importance of maintaining one's skin with SK-II.|
2. Hong Kong
|Akina Choi discussing the benefits of SK-II|
|Jelly June stating that beauty starts from good skin|
|Lucinda Zhou relating Valentine’s Day with SK-II|
From all the pictures, you’ll noticed that SK-II has a particular aim in their campaign. Rather than focusing on driving sales, it’s more on creating awareness on the brand for a better impression and reminding people the importance of maintaining their skin. It is a very straight-forward approach without any dilly-dally.
In conclusion, there are many ways to do influencer marketing. As long as you have a clear aim, your influencer marketing campaign will definitely create the impact you expect, or possibly even more!
Here's a bonus video for you to watch too :D
Image credits in order: